REI Cotopaxi POP Displays
Beginning in the summer of 2023 REI looked to roll out Cotopaxi POP displays across all of its doors. Working with the Cotopaxi and REI team we decided to have graphic signage mounted on wooden backplates surrounding the Cotopaxi merchandised products. I created the illustrations and graphics for the displays as well as multiple POP design directions for the teams to choose from.
environmental design | illustration
Illustrations for the POP graphics
Mockups of the graphics and back panels on REI fixturing
POP Displays in REI
The POP displays with the illustrated graphics were distributed for installation across all the REI store locations beginning in June 2023.
